Local Food For All
Fresh Food Where It’s Needed Most
Tianguis Movil/Mobile Produce Market
The Mobile Produce Market brings food from Santa Fe Farmers’ Market vendors directly into local neighborhoods, eliminating common barriers to access such as transportation and mobility, time, parking, and affordability.
Removing Barriers to Fresh Food Access
By bringing the market to the community, the Mobile Produce Market removes obstacles that often prevent families, seniors, and individuals from accessing fresh, nutritious food, including:
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Transportation and mobility challenges
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Limited time and inconvenient market hours
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Parking constraints
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Cost and affordability
Supporting Local Farmers
The Mobile Produce Market creates new, reliable sales outlets for local farmers by aggregating produce from Santa Fe Farmers’ Market vendors and connecting them with customers they might not otherwise reach.
This model strengthens the local food economy while expanding access to fresh, locally grown food.
MOBILE MARKET BY THE NUMBERS
Sign Up for Mobile Market Text Alerts!
Come Find Us!
The Tianguis Movil/Mobile Market operates from May through November. Check the calendar to find out where we’ll be. We’re always well stocked with produce and products sourced directly from the Santa Fe Farmers Market vendors.
Double Up Food Bucks (DUFB)
Making Fresh, Local Food More Affordable
Many New Mexicans face food insecurity and limited access to nutritious food. New Mexico has one of the highest poverty rates in the country, and nearly one in three residents receives SNAP benefits. At the same time, many communities—especially in rural and underserved areas—lack nearby sources of fresh food. Double Up Food Bucks helps close this gap.
What Is Double Up Food Bucks?
Double Up Food Bucks (DUFB) is a nutrition incentive program that doubles the value of SNAP benefits when they are used to purchase fresh, locally grown fruits and vegetables. The program increases families’ purchasing power while supporting local farmers and strengthening the regional food economy.
The Santa Fe Farmers’ Market Institute has administered DUFB since 2010, continuing today with support from the USDA and the State of New Mexico.
How DUFB Works
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Shoppers use their SNAP/EBT card to purchase tokens at Santa Fe Farmers’ Markets
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Every dollar spent on tokens is matched dollar for dollar and can then be used to buy eligible fruits and vegetables
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Participants can then purchase twice as much fresh, local produce at no extra cost
DUFB turns nutrition benefits into healthier food choices and meaningful economic support for local farmers.
Why It Matters
Limited access to fresh food often forces families to rely on overly processed options, increasing the risk of diet-related health conditions, especially for children. DUFB helps ensure that families with children, households with disabled family members, and working families can afford fresh, nutritious, locally grown food.
Our Impact
Over the past several years, the Santa Fe Farmers’ Market Institute has increased DUFB distributions, significantly expanding access to healthy food. In 2025 alone, we administered $293,000 in SNAP and Double Up Food Bucks
Double Up Food Bucks is more than a financial incentive — it is a proven strategy to improve food access, support local farmers, and invest in community health across northern New Mexico.