Asher Singer, a Santa Fe native, is the Founder and Managing Partner of Reyah Sunshine Farm in Chimayó, New Mexico. Since establishing the farm in 2018, he has led its mission to provide natural foods to promote community health, while fostering a healthy and sustainable workplace for his team.
A committed advocate for local agriculture, Asher has been a vendor and active member of the Santa Fe Farmers’ Market since 2019. His passion for natural foods and local food systems drives his work both on and off the farm.

With over 15 years of experience in IT consulting and business development—including founding and operating ECS IT Consulting from 2003 to 2018—Asher brings strong leadership and entrepreneurial expertise to his current work. He now applies these skills to the growth of Reyah Sunshine Farm and to
the broader advancement of local food systems.

Since 2019, Asher has served as an elected commissioner for Acequia de los Ranchos, where he has led capital improvement efforts and ensured audit compliance. He also serves as Secretary of the Board for Reunity Resources, a role he has held since 2022, where he supports initiatives focused on community
building, education, food security, and the development of closed-loop, waste-to-value systems.